Leaderboard
The results are in! See how your team stacks up. Check out the brands each team picked and their scores. Teams are ranked by total points, with the tiebreaker sorting out any close calls. Curious how your brands earned those points? See how scoring works below or visit the Brand Scores page.
| Team Name | Food (Score) | Drinks (Score) | Tech (Score) | Rookies (Score) | Flex (Score) | Tiebreaker (62) | Total |
|---|---|---|---|---|---|---|---|
| Texas Rebs | Dunkin' (95) | Mountain Dew (104) | GoDaddy (80) | Totino's Pizza Rolls (112) | Ram (109) | 10 | 500 |
| Big Game Winner | Nerds (51) | Bud Light (113) | Uber Eats (109) | Totino's Pizza Rolls (112) | Ram (109) | 13 | 494 |
| BRING THE THREEPEAT | Nerds (51) | Bud Light (113) | Uber Eats (109) | Totino's Pizza Rolls (112) | Ram (109) | 18 | 494 |
| Lauren Ipsum | Hellmann's (88) | Mountain Dew (104) | Uber Eats (109) | Totino's Pizza Rolls (112) | Rocket Mortgage (57) | 26 | 470 |
| Sad for Adz | Lay's (65) | Michelob Ultra (96) | GoDaddy (80) | Totino's Pizza Rolls (112) | Ram (109) | 3 | 462 |
| Ani’s ATM Draft | Nerds (51) | Mountain Dew (104) | Uber Eats (109) | Liquid Death (82) | Ram (109) | 0 | 455 |
| Bubby’s Dream Team | Hellmann's (88) | Stella Artois (76) | Uber Eats (109) | Duracell (73) | Ram (109) | 10 | 455 |
| TN Slim | Hellmann's (88) | Mountain Dew (104) | Uber Eats (109) | Novartis (35) | Nike (114) | 8 | 450 |
| Livin VaDream | Dunkin' (95) | Mountain Dew (104) | GoDaddy (80) | Totino's Pizza Rolls (112) | Rocket Mortgage (57) | 8 | 448 |
| anti mahomes glazer | LIttle Caesars (52) | Bud Light (113) | Uber Eats (109) | Duracell (73) | NFL (92) | 13 | 439 |
| Swingin' Meat | Pringles (75) | Budweiser (63) | Uber Eats (109) | Duracell (73) | Ram (109) | 13 | 429 |
| Shan | Doritos (66) | Mountain Dew (104) | TurboTax (46) | Totino's Pizza Rolls (112) | NFL (92) | 2 | 420 |
| Ben and Casey Adflek | Dunkin' (95) | Mountain Dew (104) | Booking.com (31) | Duracell (73) | Nike (114) | 21 | 417 |
| Chazmo Lives! | Häagen-Dazs (26) | Coors Light (65) | Google (102) | Totino's Pizza Rolls (112) | Ram (109) | 16 | 414 |
| Sunfield bunnies | Reese's (78) | Mountain Dew (104) | Salesforce (34) | Liquid Death (82) | Ram (109) | 1 | 407 |
| Balding Eagles | Doritos (66) | Mountain Dew (104) | Uber Eats (109) | Hims & Hers (17) | Ram (109) | 20 | 405 |
| Fantasy Taylor’s Version | Doritos (66) | Mountain Dew (104) | Uber Eats (109) | Totino's Pizza Rolls (112) | Skechers (14) | 31 | 405 |
| A Winklevoss' Fantasy | Dunkin' (95) | Cirkul (36) | Google (102) | Totino's Pizza Rolls (112) | Pfizer (59) | 19 | 404 |
| SUPER BOWL LILS | Dunkin' (95) | Bud Light (113) | Uber Eats (109) | Duracell (73) | Skechers (14) | 20 | 404 |
| Finally winning this year | Hellmann's (88) | Bud Light (113) | Meta (68) | Totino's Pizza Rolls (112) | WeatherTech (22) | 11 | 403 |
| Ad MVPs | Taco Bell (42) | Coors Light (65) | DoorDash (74) | Totino's Pizza Rolls (112) | Ram (109) | 10 | 402 |
| Unicorns | Ritz (48) | Poppi (48) | Uber Eats (109) | Liquid Death (82) | Nike (114) | 6 | 401 |
| mayo is gross | Dunkin' (95) | Michelob Ultra (96) | Squarespace (41) | Bosch (59) | Ram (109) | 11 | 400 |
| Team Louie | LIttle Caesars (52) | Bud Light (113) | Uber Eats (109) | Totino's Pizza Rolls (112) | Skechers (14) | 38 | 400 |
| Dunqueens | Hellmann's (88) | Stella Artois (76) | Uber Eats (109) | Hims & Hers (17) | Ram (109) | 4 | 399 |
| The Winning Team | Häagen-Dazs (26) | Bud Light (113) | Uber Eats (109) | Nerdwallet (42) | Ram (109) | 10 | 399 |
| Ram Jam | Dunkin' (95) | Mountain Dew (104) | Salesforce (34) | Instacart (57) | Ram (109) | 24 | 399 |
| Unfair ADvantage | Dunkin' (95) | Coors Light (65) | Meta (68) | Totino's Pizza Rolls (112) | Rocket Mortgage (57) | 3 | 397 |
| U.S. Blues | Reese's (78) | Poppi (48) | GoDaddy (80) | Liquid Death (82) | Ram (109) | 13 | 397 |
| Kams Jam | Taco Bell (42) | Budweiser (63) | Uber Eats (109) | Duracell (73) | Ram (109) | 5 | 396 |
| Tronosaurus Flex | LIttle Caesars (52) | Coors Light (65) | Uber Eats (109) | Instacart (57) | Ram (109) | 1 | 392 |
| Dancing Mermaids | Hellmann's (88) | Bud Light (113) | Uber Eats (109) | Bosch (59) | WeatherTech (22) | 29 | 391 |
| Just Gonna Watch the Highlights | Taco Bell (42) | Bud Light (113) | Uber Eats (109) | Hims & Hers (17) | Ram (109) | 20 | 390 |
| Battle of the Brands | Nerds (51) | Coors Light (65) | Google (102) | Bosch (59) | Ram (109) | 21 | 386 |
| Mayo-gasm | Taco Bell (42) | Stella Artois (76) | Google (102) | Duracell (73) | NFL (92) | 3 | 385 |
| Canello brawler bears | Doritos (66) | Bud Light (113) | Squarespace (41) | Duracell (73) | NFL (92) | 17 | 385 |
| Ad Champaign Problems | Pringles (75) | Bud Light (113) | Squarespace (41) | Liquid Death (82) | HexClad (71) | 5 | 382 |
| Tayvis | Dunkin' (95) | Mountain Dew (104) | Booking.com (31) | Nerdwallet (42) | Ram (109) | 10 | 381 |
| Here For The Snacks (1) | Taco Bell (42) | Budweiser (63) | Uber Eats (109) | Duracell (73) | NFL (92) | 6 | 379 |
| Here for the Snacks (2) | Ritz (48) | Bud Light (113) | Booking.com (31) | Angel Soft (29) | Nike (114) | 11 | 335 |
| ….. | Taco Bell (42) | Budweiser (63) | Uber Eats (109) | Duracell (73) | NFL (92) | 13 | 379 |
| Tonya’s team | Hellmann's (88) | Budweiser (63) | TurboTax (46) | Duracell (73) | Ram (109) | 17 | 379 |
| Ad Maniacs | Reese's (78) | Michelob Ultra (96) | DoorDash (74) | Duracell (73) | Rocket Mortgage (57) | 1 | 378 |
| Hurts to Win | Dunkin' (95) | Poppi (48) | Uber Eats (109) | Totino's Pizza Rolls (112) | Skechers (14) | 9 | 378 |
| Barrel of Fantasy | Doritos (66) | Michelob Ultra (96) | GoDaddy (80) | Totino's Pizza Rolls (112) | WeatherTech (22) | 15 | 376 |
| Good Team Name | Hellmann's (88) | Coors Light (65) | Tubi (39) | Duracell (73) | Ram (109) | 1 | 374 |
| This Fry’s For You | Pringles (75) | Michelob Ultra (96) | Uber Eats (109) | Hims & Hers (17) | Dove (75) | 9 | 372 |
| Nose snoofer | Doritos (66) | Poppi (48) | Uber Eats (109) | Duracell (73) | Jeep (76) | 39 | 372 |
| A Failed Experiment | Dunkin' (95) | Coffee Mate (14) | Uber Eats (109) | Nerdwallet (42) | Ram (109) | 15 | 369 |
| Cowboys could still pull it off 🤪 | Häagen-Dazs (26) | Michelob Ultra (96) | GoDaddy (80) | Instacart (57) | Ram (109) | 0 | 368 |
| 3rd wheelin | Doritos (66) | SToK Cold Brew (96) | GoDaddy (80) | Hims & Hers (17) | Ram (109) | 7 | 368 |
| Winning #LikeAGirl | Dunkin' (95) | Coors Light (65) | Squarespace (41) | Instacart (57) | Ram (109) | 6 | 367 |
| Trio Los Pepes | Häagen-Dazs (26) | Bud Light (113) | Salesforce (34) | Liquid Death (82) | Ram (109) | 11 | 364 |
| Poppi Princess | Nerds (51) | Poppi (48) | DoorDash (74) | Liquid Death (82) | Ram (109) | 11 | 364 |
| The Commercial Breakers | Taco Bell (42) | Mountain Dew (104) | Google (102) | Novartis (35) | Jeep (76) | 15 | 359 |
| Perry Happy To Fantasy Ads | LIttle Caesars (52) | Stella Artois (76) | Uber Eats (109) | Fetch (7) | Nike (114) | 8 | 358 |
| Brasstasic Brass | Dunkin' (95) | Coors Light (65) | Booking.com (31) | Instacart (57) | Ram (109) | 8 | 357 |
| Owen's Ostentatious Outfit | Doritos (66) | Poppi (48) | DoorDash (74) | Totino's Pizza Rolls (112) | Rocket Mortgage (57) | 11 | 357 |
| DunKings Forever | Dunkin' (95) | SToK Cold Brew (96) | Uber Eats (109) | Nerdwallet (42) | Skechers (14) | 4 | 356 |
| Barmy’s Army | Reese's (78) | Bud Light (113) | Booking.com (31) | Duracell (73) | FanDuel (60) | 15 | 355 |
| had 2 do it 2 em | Dunkin' (95) | Cirkul (36) | Booking.com (31) | Liquid Death (82) | Ram (109) | 10 | 353 |
| Codey & Shane Gillis' Grilled Cheese | Dunkin' (95) | Bud Light (113) | GoDaddy (80) | Nerdwallet (42) | WeatherTech (22) | 1 | 352 |
| (Barely) Under Budget Only in My Fantasies | Hellmann's (88) | Stella Artois (76) | Uber Eats (109) | Instacart (57) | WeatherTech (22) | 15 | 352 |
| GO BIRDS | Nerds (51) | Michelob Ultra (96) | Salesforce (34) | Instacart (57) | Nike (114) | 19 | 352 |
| Squidney | Dunkin' (95) | Poppi (48) | Booking.com (31) | Liquid Death (82) | NFL (92) | 14 | 348 |
| Bear Hands | Reese's (78) | Mountain Dew (104) | Tubi (39) | Totino's Pizza Rolls (112) | Skechers (14) | 26 | 347 |
| Doritosenior | Doritos (66) | Bud Light (113) | GoDaddy (80) | Duracell (73) | Skechers (14) | 0 | 346 |
| Drift King Metcalf | LIttle Caesars (52) | Stella Artois (76) | Disney+ (80) | Angel Soft (29) | Ram (109) | 10 | 346 |
| Geaux Amy | LIttle Caesars (52) | SToK Cold Brew (96) | Uber Eats (109) | Angel Soft (29) | FanDuel (60) | 14 | 346 |
| The Dueling Due | Reese's (78) | Mountain Dew (104) | TurboTax (46) | Instacart (57) | FanDuel (60) | 16 | 345 |
| Drama team | Lay's (65) | Poppi (48) | Salesforce (34) | Liquid Death (82) | Nike (114) | 6 | 343 |
| Jenn not Jen | LIttle Caesars (52) | Bud Light (113) | Uber Eats (109) | Fetch (7) | FanDuel (60) | 6 | 341 |
| CarterPick$ | Taco Bell (42) | Poppi (48) | Uber Eats (109) | Liquid Death (82) | FanDuel (60) | 10 | 341 |
| Burger.gov | Doritos (66) | Coors Light (65) | Uber Eats (109) | Nerdwallet (42) | Pfizer (59) | 20 | 341 |
| No one out gambles ET | Pringles (75) | Budweiser (63) | Google (102) | Duracell (73) | WeatherTech (22) | 3 | 335 |
| Brandon’s Curlies | Hellmann's (88) | Stella Artois (76) | Homes.com (21) | Novartis (35) | Nike (114) | 8 | 334 |
| Tea time Grandma | LIttle Caesars (52) | Mountain Dew (104) | Booking.com (31) | Angel Soft (29) | Nike (114) | 9 | 330 |
| Team Izzy | Taco Bell (42) | Coors Light (65) | Uber Eats (109) | Instacart (57) | Rocket Mortgage (57) | 17 | 330 |
| Funky Monkeys | LIttle Caesars (52) | Michelob Ultra (96) | TurboTax (46) | Nerdwallet (42) | NFL (92) | 5 | 328 |
| Poppi-lar | Hellmann's (88) | Poppi (48) | Tubi (39) | Nerdwallet (42) | Ram (109) | 14 | 326 |
| Ashley is Awesome | Pringles (75) | Budweiser (63) | Uber Eats (109) | Instacart (57) | WeatherTech (22) | 31 | 326 |
| CURLS just wanna have fun | Hellmann's (88) | Michelob Ultra (96) | Google (102) | Hims & Hers (17) | WeatherTech (22) | 1 | 325 |
| Coleman Couch Quarterbacks | Dunkin' (95) | Bud Light (113) | Booking.com (31) | Angel Soft (29) | Rocket Mortgage (57) | 14 | 325 |
| Bad decisions! | Doritos (66) | Mountain Dew (104) | Meta (68) | Angel Soft (29) | Rocket Mortgage (57) | 11 | 324 |
| Nadi G's Dream Team | Nerds (51) | Poppi (48) | OpenAI (53) | Totino's Pizza Rolls (112) | Rocket Mortgage (57) | 10 | 321 |
| Bear Down | LIttle Caesars (52) | Coors Light (65) | Google (102) | Nerdwallet (42) | Pfizer (59) | 5 | 320 |
| But when do I pee?! | Hellmann's (88) | Bud Light (113) | TurboTax (46) | Instacart (57) | Skechers (14) | 20 | 318 |
| Spicy mayo wizard | Taco Bell (42) | Budweiser (63) | Meta (68) | Duracell (73) | HexClad (71) | 13 | 317 |
| Paauilo’s Pickum | Hellmann's (88) | Stella Artois (76) | Salesforce (34) | Instacart (57) | FanDuel (60) | 3 | 315 |
| The Brand Champions | Häagen-Dazs (26) | Bud Light (113) | Meta (68) | Liquid Death (82) | FCAS (24) | 4 | 313 |
| Cry Babies (1) | Lay's (65) | Budweiser (63) | GoDaddy (80) | Nerdwallet (42) | Pfizer (59) | 6 | 309 |
| Cry Babies (2) | Lay's (65) | Budweiser (63) | GoDaddy (80) | Duracell (73) | Ram (109) | 6 | 390 |
| Ureyville CC | Doritos (66) | Stella Artois (76) | Booking.com (31) | Duracell (73) | FanDuel (60) | 13 | 306 |
| Emma’s Baby | LIttle Caesars (52) | Coors Light (65) | TurboTax (46) | Angel Soft (29) | Nike (114) | 15 | 306 |
| King George's Picks | Hellmann's (88) | Bud Light (113) | Booking.com (31) | Instacart (57) | Skechers (14) | 7 | 303 |
| Papyrus | Dunkin' (95) | Coffee Mate (14) | Homes.com (21) | Instacart (57) | Ram (109) | 7 | 296 |
| Gaderade - Is it in you? | Dunkin' (95) | Budweiser (63) | Disney+ (80) | Novartis (35) | WeatherTech (22) | 9 | 295 |
| Grohing for the commercials | Dunkin' (95) | SToK Cold Brew (96) | Tubi (39) | Fetch (7) | Rocket Mortgage (57) | 8 | 294 |
| Caitlin’s Commercial Crew | Taco Bell (42) | Stella Artois (76) | Salesforce (34) | Liquid Death (82) | Rocket Mortgage (57) | 6 | 291 |
| Capitalism BABYYYY | Häagen-Dazs (26) | Stella Artois (76) | Tubi (39) | Novartis (35) | Nike (114) | 14 | 290 |
| Wingin' It | Taco Bell (42) | Coors Light (65) | Disney+ (80) | Nerdwallet (42) | FanDuel (60) | 0 | 289 |
| Fly Eagles Fly (1) | Hellmann's (88) | Budweiser (63) | GoDaddy (80) | Angel Soft (29) | FCAS (24) | 31 | 284 |
| Fly Eagles Fly | #N/A | #N/A | #N/A | #N/A | #N/A | #N/A | 0 |
| McConaughey's Lincoln Corsairs | LIttle Caesars (52) | Budweiser (63) | Salesforce (34) | Duracell (73) | Rocket Mortgage (57) | 0 | 279 |
| Purdy Good Team | Taco Bell (42) | Coors Light (65) | DoorDash (74) | Liquid Death (82) | Skechers (14) | 22 | 277 |
| Brian LIX Picks | Pringles (75) | Bud Light (113) | Tubi (39) | Hims & Hers (17) | WeatherTech (22) | 5 | 266 |
| Royer The Destroyer | Doritos (66) | Budweiser (63) | Salesforce (34) | Fetch (7) | NFL (92) | 2 | 262 |
| Fourth meal, first winner | Taco Bell (42) | Budweiser (63) | TurboTax (46) | Liquid Death (82) | WeatherTech (22) | 8 | 255 |
| Team Lacy | Reese's (78) | Budweiser (63) | DoorDash (74) | Hims & Hers (17) | WeatherTech (22) | 36 | 254 |
| Sonny’s scrappy squad | Doritos (66) | Budweiser (63) | Homes.com (21) | Duracell (73) | WeatherTech (22) | 27 | 245 |
| Blake's Dragons | Taco Bell (42) | Poppi (48) | TurboTax (46) | Nerdwallet (42) | FanDuel (60) | 0 | 238 |
| Here for the Commercials | Doritos (66) | Budweiser (63) | GoDaddy (80) | Fetch (7) | Skechers (14) | 10 | 230 |
| Too Many Celebrities | Lay's (65) | Stella Artois (76) | Booking.com (31) | Angel Soft (29) | WeatherTech (22) | 3 | 223 |
| Crowned Winner | Doritos (66) | Coffee Mate (14) | Tubi (39) | Nerdwallet (42) | Come Near (23) | 17 | 184 |
| Denice Endzone Estates | Ritz (48) | Budweiser (63) | OpenAI (53) | MSC Cruises (6) | Skechers (14) | 27 | 184 |
how scoring works
Brands can’t score touchdowns, so figuring out who wins in advertising is more subjective. We break it down by looking at three key sources: fans, ad industry experts, and the ever-rational Internet. Here’s how each group shaped the scores:
Audience Score:
Fans voted via the USA Today Ad Meter, rating ads on a 1-5 scale. Brands were ranked by their average scores, with points awarded in reverse order: 58 for 1st, 57 for 2nd, 56 for 3rd, and so on. Nike, FanDuel, Salesforce, Skechers, and SToK Cold Brew weren’t rated, likely due to opting out. For brands with multiple ads, only the top-scoring ad was counted.Industry Expert Score:
The Super Clio winner earned 58 points for 1st place. An industry panel of advertising muckety-mucks rated the rest of the ads on a 1-5 scale, with points awarded the same way: 57 for 2nd, 56 for 3rd, etc.Social Media Score:
We tallied likes from YouTube, Instagram, and TikTok posts featuring each brand's Super Bowl ad. The brand with the most likes (tallied shortly after the game) got 58 points, with 57 for 2nd, 56 for 3rd, and so on. Extended versions and multiple posts were combined to reflect total reach.