How To Play

Pick your brands

Pick among brands advertising during the Super Bowl to form your team. But note that every brand has a price and some are more expensive than others.

Draft a team

Choose 1 brand from each of 5 categories while making sure your team’s total cost falls under the $100 MM salary cap. Then draft your team before kickoff on Feb. 2.

Watch the commercials

Tune in on Super Bowl Sunday to watch the game. Then root on the commercials for your team’s brands. The more they’re liked, the better you do.

Score points and win

Earn points based on how your brands perform across multiple online metrics. Then check the leaderboard Monday morning to see how your team fared.